Week 1: Don Norman TED Video Response

BLOG: After watching Don Norman's TED Video, there are two aspects of emotions to consider in regards to design. Blog your responses to these questions:

Don Norman's TED Video Website

1. Think about the role of emotions/mindset in the creative process. Remember the example he cited. Recall any brainstorming sessions you conducted before (as well as the in-class exercise earlier) - were the sessions conducted effectively? Why/not?

In the video, Mr. Norman said that being happy will make a person feel more pleasant and more creative. And having a positive mind would make a person being able to think and do things easier. He cited the example of the Mini Cooper, which had many reviews of having lots of fault. But people buy it anyway as it's pleasant to the eye and also, it is fun, neat and functional. This has to do with design and the interior of the car is roundish and the placement of the things are neat, which would make a person feel comfortable.

It is agreeable to that when something pleases the eye, a person would most likely to be happy to use that object with a pleasant mind. And it is to the design in which it is also functional that would make a person to not think and buy it to use as it is fun and functional. Even it may not be functional, people would still buy it as it pleases the eye and it makes them feel good about it.

The session in calss is conducted quite effectively as most of us are able to do the brainsotrming session. As our feelings and emotions varies from each on the day, some of us couldn't do the brainstorming well as some were tired or were hungry which cause them to lose attention and to lose interest. Which also cause them to react slower and unable to think well as to compared to those who were feeling happy and fun.

2. Think about the interplay/interaction of the Visceral, Behavioural and Reflective layers in a designed object and how they evoke emotions. Find one designed object and analyse how the 3 levels work together to create the "gestalt" effect. (Answer this response in Week 2).